Master thesis consumer behavior

Who People and organizations associated with either the creation of this thesis or its content. Author Scro, Paige. Provided By UNT Libraries The UNT Libraries serve the university and community by providing access to physical and online collections, fostering information literacy, supporting academic research, and much, much more. About Browse this Partner. What Descriptive information to help identify this thesis. Subjects Keywords Business Administration, General Business Administration, Management Business Administration, Marketing Vague slogan s brand awareness brand equity brand recall precise slogan s purchase intention slogan recall.

Language English. Item Type Thesis or Dissertation. Identifier Unique identifying numbers for this thesis in the Digital Library or other systems. Collections This thesis is part of the following collection of related materials. UNT Theses and Dissertations Theses and dissertations represent a wealth of scholarly and artistic content created by masters and doctoral students in the degree-seeking process. About Browse this Collection.

Slogan Word Count and the Effects on Consumer Behavior

Digital Files 99 image files available in multiple sizes 1 file. When Dates and time periods associated with this thesis. Creation Date December Description Last Updated March 21, , p. For more information please read our privacy policy. Tracking cookies are currently allowed. Do not allow tracking cookies.

Informace o vysokoškolské kvalifikační práci

Tracking cookies are currently not allowed. Allow tracking cookies. Decision making within the household. Dubois, B. Consumer rapport to luxury: Analyzing complex and ambivalent attitudes. Paris: HEC.

Earl, P. Lifestyle economics: Consumer behavior in a turbulent world. Martin's Press. Empathica, Foret, M. Buying behaviour of households in the Czech Republic.. Agricultural Economics—Czech, pp. Foxall, G. Journal of Business Research, pp. Garst, J. Advertising's effects on men's gender role attitudes.

Slogan Word Count and the Effects on Consumer Behavior - Digital Library

Sex Roles, pp. Haubl, G. Consumer decision making in online shopping environments: The effects of interactive decision aids. Marketing science, , pp. Hellier, P. Customer repurchase intention: a general structural equation model. Hong, I. The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. International Journal of Information Management, pp. Hoyer, W. An examination of consumer decision making for a common repeat purchase product.

  • A Study On The Influences of Advertisement On Consumer Buying Behavior.
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Huber, J. Adapting cutoffs to the choice environment: the effects of attribute correlation and reliability.. Iso-Ahola, S. Toward a social psychological theory of tourism motivation: A rejoinder Annals of Tourism Research, pp. Jaffe, L.

Impact of positioning and sex-role identity on women's responses to advertising. Journal of Advertising Research, pp. Johnson, M.

Customer Satisfaction Loyalty and the Trust Environment.. Advances in Consumer Research, pp.

Informace o studiu

Kacen, J. The influence of culture on consumer impulsive buying behavior.. Journal of consumer psychology, pp. Kahle, L. Kassarjian, H. Personality and consumer behavior: A review. Journal of Marketing Research, pp. Kinnear, T. Principles of marketing. Scott, Foresman: Brown Higher Education.

Green purchase behavior thesis

New York, NY. Kokkinaki, F. The effect of advertising message involvement on brand attitude and accessibility. Journal of Economic Psychology, pp. Kollat, D. Current problems in consumer behavior research.. Lancaster, K. A new approach to consumer theory.. The journal of political economy, pp. Lansing, J. Family life cycle as an independent variable.

American Sociological Review, pp. Lu, Y. Exploring factors affecting Chinese consumers' usage of short message service for personal communication.. Information Systems Journal, pp.